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August 13, 2025 | 11:09 PM
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28. Create a segmented email list for different reader interests. Remember I said that email campaigns should be targeted to different reader interests? You can even completely segment out your email lists for different groups to help you keep track https://realitypms.com/.
68. Host a launch day giveaway on social media. Offer free copies of your book (or some free book-related merchandise) to your social media followers on launch day. This will generate buzz around your accounts, and probably get followers to share the information with their friends.
So, start reaching out. Send that email. Slide into those DMs (professionally, of course). Your next great author team-up is waiting. And who knows? Maybe it’ll lead to the literary equivalent of a blockbuster movie.
Remember, TikTok is a whole different ball game. Throw out everything you know about social media apps and use the platform's unique features to your advantage. With persistence, creativity, and engagement, you can effectively promote your books and grow your audience on TikTok.
Create a video showing yourself getting ready for a writing session or just letting viewers get to know more about you with a “day in the life of an author” theme. Search “GRWM author” (GRWM stands for Get Ready With Me) to find some inspirational videos.
#SelfPublishing - If you've self-published your book, this hashtag is a must-use. By using this hashtag, you can reach out to other self-published authors and connect with readers who are interested in independent publishing.
Regularly posting helps the TikTok algorithm. You don’t have to be a pro by any means! Your videos will get more views if you put some effort in. Change camera angles, use a tripod if you need a steady hand, get some decent lighting. Competent editing will help you make your point, and slick editing can actually attract followers who are just impressed by the quality of your video. But ultimately, authenticity wins.
Ask a book reviewer who’s on TikTok to read your book, post a review, and share it on TikTok. Here are some hashtags you can search on TikTok to find some of these folks: #BookTok, #BookReview, #TikTokBookClub.
It also means staying on top of trending challenges, sounds, and hashtags within the BookTok community. But don’t just hop on every bandwagon – authenticity is key. “Readers can smell inauthenticity from a mile away,” warns Joe. “Make sure any trend you participate in genuinely fits your brand and book.”
When in doubt, remember that people love free stuff! You can always incentivize subscribers with lead magnets. Offer up a chapter of your book if you haven’t already, or even the whole thing if you have multiple books to sell. Many authors have great success turning the first book of their series into a lead magnet so people will buy the rest.
If you have space in your budget, paid promotions with sites like My Book Cave, Book Rebel, Love Kissed Book Bargains, Bargain Booksy, ENT Book Promotion, and others can be excellent ways to draw attention to a new release, a book sale, or a free book giveaway. These sites tend to have hundreds of thousands of newsletter subscribers and website visitors, so the chances of you getting some sales and finding new readers are good. BookBub is considered one of the pinnacles of paid promotions—authors tend to see dramatic sales and bumps in rankings, but be aware that this book promotion often comes with a hefty price tag.
Facebook Ads is one platform that can get you a lot of interest for very little money. All you need to do is target the right audience and be creative with your ads, and for the price of a latte a day, you can reach a relatively broad audience. You can use creative analytics to track which characters and locations resonate most with your audience, allowing you to improve your ad strategy for better results. One way to really entice Facebook users to click on your ad is to advertise a character or a cool location from your book. You have probably seen those ads for Facebook games, where there is a fierce warrior fighting demons – the reason that appeals to many people is that they become interested in the character first, leading them to wanting to learn more or to virtually become that character. For example, if your story places your characters in an old castle, find photos of old castles and use that as the ad image. Then use an ad headline like this: "Castle built in 1456 now inhabited by Sarah and her new beau Patrick." In the description, tell a little about the castle and include a call-to-action (CTA) like "Read what happens at Patrick's Castle." Do the same with your lead character or a few of your characters, and you'll get people following their natural inquisitive nature wanting to read your book!
One of the hardest parts of being an author is marketing your book. You've written an awesome story; now it's time to get it in front of the readers who will love it! But how do you do that? How can you create a successful book launch or revive a book that's gone cold? Here, we're bringing you 15 tips you can use to create a successful book launch or pump new life into an existing book. There are so many new readers for you to meet!
We hope you've found these tips helpful in promoting your new release or an old one! Some of these require an investment to be successful, but there are plenty of ways the savvy, budget-conscious author can promote their book for next to nothing. Happy writing!
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